Satisfy your sweet tooth and curb those hot days with Dairy Queen’s newest promotion. The fast food chain is celebrating National Ice Cream Day 2025 with a week-long offer of a free Dilly Bar when customers spend $1 or more through the DQ App or website. This offer is applicable in the United States and Canada, expanding from last year’s promotion, which was just one day.
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Dilly Bar Deal
You can earn a free Dilly Bar with any purchase of $1 or more. To redeem this deal, though, customers must order digitally through the Dairy Queen (DQ) App or the official website. They must also be members of the DQ Rewards program. Each member will receive one Dilly Bar per the promotion.
The limited-time offer will run from July 14th to July 20th, 2025, and extend National Ice Cream Day into a full week of delicious dairy treats.
Past Successes
The move from a day of celebration to a week comes on the wave of Dairy Queen’s 2024 celebration, where a similar offer was held on July 21st, 2024. This was exclusively through the DQ App at locations in the United States and Canada, where customers had to download the app and become a rewards member to earn their delicious Dilly Bar.
This has culminated in a week-long promotion in 2025, leaving customers more opportunities to redeem their free Dilly Bar offer with the purchase of $1 or more through online ordering.
This promotion is geared towards Dairy Queen’s digital engagement goal, trying to get customers to interact with their fast food chain through online venues. This allows for more rewards for the customers, and a higher chance of returning customers to reap the benefits promotions and yummy menu items.
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All About the Dilly Bar
If you don’t know what the Dilly Bar is, it’s the signature Dairy Queen dessert. The menu item is prized for its combination of creamy ice cream and chocolate or other flavored coating, the perfect balance between smooth and crunchy.
Plus, there are other ways to get your favorite Dilly Bar, other than the current promotion or just ordering the ice cream treat off the menu. For example, if you complete the DQFanFeedback survey, customers can receive a validation code for a free Dilly Bar. Applicability for this promotion will depend on your location and may be subject to change.
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Take Advantage of DQ’s New Deal
Customers who want to grab a Dilly Bar before the offer ends should download the DQ app if they haven’t done so already and sign up for the Dairy Queen Rewards Program between July 14th and July 20th.
Even if you miss the dates for the free Dilly Bar, you can still enjoy lots of great rewards and treats from DQ throughout the year as a Rewards Member.
So, are you going to celebrate National Ice Cream Day at Dairy Queen or not? Sign up now!
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