Duane Beckett
Hardee’s has launched “Bubba’s Full Throttle Meal,” a limited-edition NASCAR-inspired combo tied to its partnership with 23XI Racing and driver Bubba Wallace. The meal became available June 17 through online ordering and the My Rewards app.
According to PR Newswire, the combo is built around five of Hardee’s signature spicy hand-breaded chicken tenders. It also includes Buffalo ranch dipping sauce, a medium fry, a medium Coke, and an exclusive Bubba Wallace No. 23 Hardee’s collectible die-cast car while supplies last.
Who are Bubba Wallace and 23XI Racing?
Bubba Wallace drives the No. 23 Toyota Camry for 23XI Racing in the NASCAR Cup Series. His Cup Series wins include a 2021 victory at Talladega Superspeedway and a Brickyard 400 win in July 2025.
23XI Racing was founded in 2020 by NBA legend Michael Jordan and three-time Daytona 500 winner Denny Hamlin, with Wallace chosen to drive the No. 23 Toyota Camry when the team debuted in the 2021 Daytona 500.
Wallace leaned into the spice angle in the announcement. “I’ve never been afraid of a little spice, so building a meal around Hardee’s spicy tenders was an easy choice,” Wallace said. “Add fries and a Coke, and you’ve got the perfect combo. I can’t wait for fans to check it out and make it part of their race-day routine.”
Hardee’s goes full NASCAR
Sarah Breymaier, vice president of brand marketing at Hardee’s, said the meal shows off “premium hand-breaded tenders, classic flavors, and an iconic design.”
“We’re thrilled to partner with Bubba on a meal that represents the best of what Hardee’s offers,” Breymaier said. She added that Bubba’s Full Throttle Meal is “guaranteed to be a fan favorite” and gives customers a fun twist on menu items they already know.
Hardee’s and how to order
Hardee’s is a long-running American fast-food chain known for items like charbroiled burgers, Made from Scratch Biscuits, and Hand-Breaded Chicken Tenders. According to the company, Hardee’s and its franchisees operate more than 1,400 restaurants across 31 states.
Fans who want Bubba’s Full Throttle Meal can order it online or through the Hardee’s app using the My Rewards program. Availability is limited, and the collectible No. 23 die-cast car is only offered while supplies last.
For a little extra trivia, Bubba’s Full Throttle meal bag features artwork from Stephen Bliss, an artist and illustrator known for his work on the Grand Theft Auto video game.