Duane Beckett
McDonald’s is rolling out a limited-time FIFA World Cup 26 Meal and Happy Meal at participating restaurants worldwide. It gives soccer fans a new way to celebrate the tournament with fast-food, collectible cups, and Squishmallows.
The promotion launches June 4 and the Happy Meal promotion starts June 9.
According to McDonald’s USA via PR Newswire, the FIFA World Cup 26 Meal will be available across the U.S. with a choice of a Big Mac or 10-piece Chicken McNuggets. Each meal also comes with limited-edition gold-packaged Big Mac Sauce.
For breakfast, fans can order a Sausage McMuffin with Egg or Sausage Egg Biscuit and Hash Browns as part of the lineup.
Collectibles join the lineup
Each FIFA World Cup 26 Meal includes one of nine collectible cups. The cup lineup features Christian Pulisic, David Beckham, Ronaldinho, Thierry Henry, Son Heung-Min, Lamine Yamal, Alphonso Davies, and Santiago Gimenez.
The FIFA World Cup 26 Happy Meal starts June 9 and each order includes one of 23 Squishmallows plushies. McDonald’s states that the collection includes the official FIFA World Cup 26 mascots representing Canada, Mexico, and the United States.
Every Squishmallows Happy Meal also comes in special packaging with a scannable code that unlocks a digital game on HappyMeal.com.
In the U.S., McDonald’s said a portion from every FIFA World Cup 26 Happy Meal purchase will help support Ronald McDonald House families.
McDonald’s leans into matchday memories
Morgan Flatley, Global Chief Marketing Officer and Head of New Business Ventures at McDonald’s, said the company wants to bring the shared joy of the World Cup to fans through food, experiences, and ways to connect with the game. Flatley added that McDonald’s will be part of the tournament “from the first whistle to the final minute” with limited-time meals and keepsakes.
Christian Pulisic also connected the campaign to his own childhood. He said going to McDonald’s near Hershey, Pennsylvania, after soccer tournaments for Chicken McNuggets and a McFlurry was part of his family’s routine. Being featured on a McDonald’s collectible cup, he said, is a “full-circle moment.”
How fans can order
Fans can order the FIFA World Cup 26 Meal and FIFA World Cup 26 Happy Meal at participating McDonald’s restaurants while supplies last.
The company said via PR Newswire that fans can use the McDonald’s app for exclusive offers, special tournament rewards, and bonus points when ordering the meal.
McDelivery is also part of the promotion for fans watching from home.