Fans of budget fast food and Taco Bell should head on down to their nearest restaurant from January 22, as a new Luxe Value Menu hits stores.
The big selling point is that every item on this new menu comes in at $3 or less.
It has been reported by Fast Company that there has been an early access window for this menu, running through January 21. This was for customers using the app or an in-store check-in.
Additionally, there will be a January 27-only deal, where 30,000 Rewards Members can try a Luxe Menu item for the low price of $1. This is on a first-come, first-served basis only. So don’t miss out.
We’ve all seen value menus across our favorite fast food restaurants over the decades. As more of us are watching budgets and diets, the smaller portions and lower costs make great sense.
What’s new?
The Mini Taco Salad is one of the new Luxe Menu headliners. It’s packing seasoned beef, chipotle sauce, cheese, lettuce, tomatoes, beans, all tucked into a crispy tortilla bowl.
Other new items include the Beefy Potato Loaded Griller, Chips & Nacho Supreme Dip, the Avocado Ranch Chicken Stacker, and Salted Caramel Churros, which are available for a limited time only.
According to Taco Bell Corp., each of those new items stays at $3 or less, with several landing at $2.49.
Tasting Table reported that the menu keeps five favorites in rotation. These include the Cheesy Roll Up, Spicy Potato Soft Taco, Cheesy Bean & Rice Burrito, 3-Cheese Chicken Flatbread Melt, and Cheesy Double Beef Burrito.
What makes it Luxe?
As ABC News put it, Taco Bell’s Taylor Montgomery called this rollout “the most innovative” value menu he’s launched, and framed “Luxe” as the idea that everyday value should feel like a small luxury.
Fox News added that the announcement has sparked debate over what “value” even means right now, especially as menu prices keep creeping up across fast food.
If you’re watching sugar, sodium, or portions, always check nutritional values on the app or site before ordering. Additionally, keep it simple, pick only one or two items, and skip sauces and sodas.